Case Study

Ohmium

Discover how DG+ helped Ohmium elevate its brand and build a scalable digital marketing foundation to support global growth in green hydrogen.

About

Ohmium designs, manufactures, and deploys modular, scalable Proton Exchange Membrane (PEM) electrolyzers that enable cost-competitive green hydrogen production. Their advanced PEM electrolyzer technology enables industries to decarbonize operations efficiently and reliably. With operations in the U.S., India, and Europe, Ohmium is scaling rapidly and needed a digital presence and marketing toolkit to match their ambitions.

Challenge

As Ohmium expanded its global operations, it required more effective communication of its value. The company's PEM electrolyzer technology was a key differentiator, but the existing website didn't clearly convey its benefits and impact. To address this, Ohmium needed to refine its content, update its visuals, and enhance the user experience to better reflect its leadership position in the hydrogen sector.

Additionally, Ohmium required a foundational branding effort to establish its presence in the market. The company needed to develop a clear brand identity that would serve as the basis for its marketing and communication efforts. This initial branding work was essential for introducing Ohmium to various stakeholders and setting the stage for future growth.

Solution

DG+ worked with Ohmium for more than three years as Ohmium’s strategic creative partner, supporting their growth through visual identity, web design, and marketing infrastructure.

The website was overhauled to improve its audience alignment and structure. The update included a content redesign that effectively illustrated the value of Ohmium's PEM electrolyzer technology. The effort involved various elements such as product information, employee insights, and industry context to convey the company's offerings. The updated brand identity emphasized cinematic visuals, modern design, and intuitive UX — creating a digital presence that signals credibility and global reach.

The branding system was further developed to support various marketing efforts. This included creating a range of materials, such as conference materials, that aligned with the brand identity. Additionally, HubSpot templates were created for emails and landing pages to support different audiences and campaigns. 

Recent work includes a dedicated landing page for the launch of Ohmium’s new Gigafactory in India, designed to highlight the facility’s scale, innovation, and global impact. We also introduced a modular digital case study format, allowing Ohmium to showcase its growing project portfolio in a dynamic, repeatable way.

Results

Built a flexible website that supports business development, recruiting, and thought leadership

Created a visual framework for an emerging leader in the industry

Developed branded HubSpot templates for landing pages and email campaigns across use cases

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan
VP of Marketing
OhmiumOhmium
CONTACT

Let's discuss your next project.

Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!

Ohmium

Discover how DG+ helped Ohmium elevate its brand and build a scalable digital marketing foundation to support global growth in green hydrogen.

quote symbol

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan
|
VP of Marketing
About

Ohmium designs, manufactures, and deploys modular, scalable Proton Exchange Membrane (PEM) electrolyzers that enable cost-competitive green hydrogen production. Their advanced PEM electrolyzer technology enables industries to decarbonize operations efficiently and reliably. With operations in the U.S., India, and Europe, Ohmium is scaling rapidly and needed a digital presence and marketing toolkit to match their ambitions.

Links
Project team

Melissa Stafford

David Ganske

Walter James

external link iconlinkedin iconfacebook iconinstagram iconyoutube icontwitter icon
Challenge

As Ohmium expanded its global operations, it required more effective communication of its value. The company's PEM electrolyzer technology was a key differentiator, but the existing website didn't clearly convey its benefits and impact. To address this, Ohmium needed to refine its content, update its visuals, and enhance the user experience to better reflect its leadership position in the hydrogen sector.

Additionally, Ohmium required a foundational branding effort to establish its presence in the market. The company needed to develop a clear brand identity that would serve as the basis for its marketing and communication efforts. This initial branding work was essential for introducing Ohmium to various stakeholders and setting the stage for future growth.

Solution

DG+ worked with Ohmium for more than three years as Ohmium’s strategic creative partner, supporting their growth through visual identity, web design, and marketing infrastructure.

The website was overhauled to improve its audience alignment and structure. The update included a content redesign that effectively illustrated the value of Ohmium's PEM electrolyzer technology. The effort involved various elements such as product information, employee insights, and industry context to convey the company's offerings. The updated brand identity emphasized cinematic visuals, modern design, and intuitive UX — creating a digital presence that signals credibility and global reach.

The branding system was further developed to support various marketing efforts. This included creating a range of materials, such as conference materials, that aligned with the brand identity. Additionally, HubSpot templates were created for emails and landing pages to support different audiences and campaigns. 

Recent work includes a dedicated landing page for the launch of Ohmium’s new Gigafactory in India, designed to highlight the facility’s scale, innovation, and global impact. We also introduced a modular digital case study format, allowing Ohmium to showcase its growing project portfolio in a dynamic, repeatable way.

Results
quote symbol

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan
|
VP of Marketing
Results
quote symbol

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan
|
VP of Marketing
Challenge

As Ohmium expanded its global operations, it required more effective communication of its value. The company's PEM electrolyzer technology was a key differentiator, but the existing website didn't clearly convey its benefits and impact. To address this, Ohmium needed to refine its content, update its visuals, and enhance the user experience to better reflect its leadership position in the hydrogen sector.

Additionally, Ohmium required a foundational branding effort to establish its presence in the market. The company needed to develop a clear brand identity that would serve as the basis for its marketing and communication efforts. This initial branding work was essential for introducing Ohmium to various stakeholders and setting the stage for future growth.

Solution

DG+ worked with Ohmium for more than three years as Ohmium’s strategic creative partner, supporting their growth through visual identity, web design, and marketing infrastructure.

The website was overhauled to improve its audience alignment and structure. The update included a content redesign that effectively illustrated the value of Ohmium's PEM electrolyzer technology. The effort involved various elements such as product information, employee insights, and industry context to convey the company's offerings. The updated brand identity emphasized cinematic visuals, modern design, and intuitive UX — creating a digital presence that signals credibility and global reach.

The branding system was further developed to support various marketing efforts. This included creating a range of materials, such as conference materials, that aligned with the brand identity. Additionally, HubSpot templates were created for emails and landing pages to support different audiences and campaigns. 

Recent work includes a dedicated landing page for the launch of Ohmium’s new Gigafactory in India, designed to highlight the facility’s scale, innovation, and global impact. We also introduced a modular digital case study format, allowing Ohmium to showcase its growing project portfolio in a dynamic, repeatable way.

Results
quote symbol

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan
|
VP of Marketing
No items found.
CONTACT

Let's discuss your next project.

Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!