A step-by-step marketing and communications roadmap to help early-stage climate tech companies build credibility and scale with confidence.
Competing priorities will always raise issues for a bootstrapped team. Should an in-house marketer (or founder) focus on growing social media? What about participating in events? Would LinkedIn ads move the needle for sales?
There’s no shortage of options available, but without clear goals, it is hard to focus on efforts that will lead to success. This inevitably leads to subpar results and uncertainty as to what is right for the business at that particular stage.
Our three pillars — marketing, communications, and creative — are intertwined to deliver initial visual brand, key messaging, audience segmentation, and competitive analysis that form the basis of all future activities. These resources are then used to create some of the first externally facing materials like a website and sales collateral. All together, they are the foundation for every activity that follows.
About DG+
DG+ is a marketing, creative, and communications agency dedicated to elevating innovative brands that power the clean energy economy. By combining our full-service marketing and communications expertise with a deep knowledge of climate change, the energy transition, and clean power industries like solar and wind, we create compelling content and thoughtful, data-driven strategy for clients working to better the planet.
Why market research?
As local markets change dynamically and policies remain difficult to navigate, clean energy organizations are currently forced to choose between the overwhelming flow of free information and high-priced market intelligence subscriptions that are often too expensive for small- and medium-sized firms.
At DG+, we provide succinct information that cuts through the noise and gets to the point. Reports include details on current events, opportunities and challenges, policy summaries, pricing analysis, and market share data.
Pre-Seed to Scale: A Marketing and Communications Roadmap for Early-Stage Companies
Our DG+ roadmap is a step-by-step marketing and communications guide to help early-stage climate tech companies build credibility and scale with confidence.