Case Study

Enphase Energy

DG+ collaborated directly with Enphase by essentially acting as an extension of their internal marketing team. Work deliverables included content marketing support, key messaging, photography and video, and web design.

About

Enphase Energy, a global energy technology company, delivers smart, easy-to-use solutions that manage solar generation, storage and communication on one intelligent platform. The Company revolutionized the solar industry with its microinverter-based technology and produces a fully integrated solar-plus-storage solution. Enphase has shipped more than 36 million microinverters, and over 1.5 million Enphase-based systems have been deployed in more than 130 countries.

Challenge

In the face of a fast-growing home solar and energy storage market, Enphase needed content marketing support to create sales materials, blogs, and other resources for both homeowner and installer audiences. The company’s marketing team enlisted DG+ to accelerate throughput and step in to fill internal resource gaps.

Solution

DG+ collaborated directly with Enphase by essentially acting as an extension of their internal marketing team. Work deliverables included content marketing support, key messaging, photography and video, and web design.

Content Marketing

To support Enphase’s massive global growth, DG+ created tailored online content to engage and educate homeowners across the U.S., UK, Australia, India, and more. We worked collaboratively with local sales and marketing teams to deliver blogs, email copywriting, landing page content, and more.

Key Messaging

The launch of Enphase Storage demanded a refresh of the company's messaging strategy and DG+ partnered with the company's management team to unify language across installer and homeowner materials. This included the delivery of a Single Source of Truth document, website messaging, presentation materials, and more.

Website Design

In April 2021, Enphase completed the acquisition of DIN Engineering Services' solar design services business. Prior to launch, Enphase enlisted DG+ to lead messaging, website design, and development for a microsite to feature the new service known as Enphase Design and Permitting Services. In order to meet an accelerated schedule, DG+ designed and launched a sleek new website in less than two weeks, a process that usually requires at least a month to complete.

Results

50+ blogs delivered to global sales and marketing teams

Website design and development in less than two weeks

Served as extension of Enphase marketing team for ad-hoc requests

"DG+ is a good fit for Enphase due to their flexibility, experience in the energy industry, great hourly rates, and quality work."

Ken M.
Sr. Director, Brand and Marketing
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