Case Study

Banyan Infrastructure

Banyan Infrastructure enlisted DG+Design for a complete website refresh, including key messaging development, web strategy, and brand refinement. DG+Design leveraged its marketing expertise and industry knowledge to create audience-focused content, thought leadership, graphic design, and communications support for an updated Banyan Infrastructure brand.

About Banyan Infrastructure

Banyan Infrastructure is a project finance platform on a mission to use modern software to accelerate the flow of capital to sustainable infrastructure projects around the world. The Banyan Infrastructure software platform empowers global capital markets to finance necessary sustainable infrastructure projects faster by automating the complex and time-consuming processes in the origination, underwriting, and portfolio management of sustainable assets. Banyan Infrastructure announced a $25 million Series B funding round in March 2023.

Challenege

Banyan Infrastructure (Banyan) offers an end-to-end project finance platform for sustainable infrastructure. Having finished their Series A funding round in 2022, Banyan now had the capital to invest in resources to educate the market and begin communicating the value of their platform. Being a new technology in an underserved market segment, Banyan faced not only the challenge of marketing themselves, but also of describing the problem they solve to a market that has historically relied on siloed, inefficient processes. Essentially, Banyan was creating an entirely new technology segment for project finance.

Solution

DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers. 

With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.

Results

DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.

Amanda Li
Co-Founder and Chief Operating Officer
Banyan InfrastructureBanyan Infrastructure
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Banyan Infrastructure

Banyan Infrastructure enlisted DG+Design for a complete website refresh, including key messaging development, web strategy, and brand refinement. DG+Design leveraged its marketing expertise and industry knowledge to create audience-focused content, thought leadership, graphic design, and communications support for an updated Banyan Infrastructure brand.

quote symbol

DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.

Amanda Li
|
Co-Founder and Chief Operating Officer
About Banyan Infrastructure

Banyan Infrastructure is a project finance platform on a mission to use modern software to accelerate the flow of capital to sustainable infrastructure projects around the world. The Banyan Infrastructure software platform empowers global capital markets to finance necessary sustainable infrastructure projects faster by automating the complex and time-consuming processes in the origination, underwriting, and portfolio management of sustainable assets. Banyan Infrastructure announced a $25 million Series B funding round in March 2023.

Challenege

Banyan Infrastructure (Banyan) offers an end-to-end project finance platform for sustainable infrastructure. Having finished their Series A funding round in 2022, Banyan now had the capital to invest in resources to educate the market and begin communicating the value of their platform. Being a new technology in an underserved market segment, Banyan faced not only the challenge of marketing themselves, but also of describing the problem they solve to a market that has historically relied on siloed, inefficient processes. Essentially, Banyan was creating an entirely new technology segment for project finance.

Solution

DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers. 

With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.

Results

Website refresh that effectively communicates the value of Banyan’s platform and increased site traffic by 44%.

Ongoing PR strategy and support, facilitating more than 100 media mentions in climate tech outlets, podcasts (Watts Up, Factor This!), and events in 2023 alone.

Delivered deep-dive white paper on Banyan's value proposition with relation to funding from the Inflation Reduction Act driving over 100 net new leads.

quote symbol

DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.

Amanda Li
|
Co-Founder and Chief Operating Officer
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CONTACT

Let's discuss your next project.

Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!