Case Study

Freestone Renewables

DG+Design helped Freestone Renewables establish their brand through a new website that includes fresh design, branding, and messaging.

About Freestone Renewables

Freestone Renewables is a renewable energy developer focused on solar, energy storage, and wind. They balance renewable development and land stewardship and partner with landowners, best-in-class developers, EPCs, utilities, municipalities, and C&I customers to power the clean energy transition. They are a privately owned, well-funded entity, supported by Apollo Global Management as an equity investor.

Challenge

After years operating as Freestone Midstream, an integrated water midstream and water management company focused on acquiring, developing, and operating top-tier water assets for the onshore US energy industry, the team of energy industry veterans behind it decided to make the transition to renewable energy. In 2020, they formed Freestone Renewables, a renewable energy development company with a focus on land stewardship. With this transition, the leadership team needed a new website to communicate their new services to a new target demographic.

With nothing more than a logo and a vision, they enlisted the help of DG+ to bring their brand and story to life.

Solution

After a series of internal interviews, competitive analysis, and strategy sessions, DG+ crafted a messaging foundation and brand design to create the Freestone Renewables website. As the company is in its early stages, DG+ leaned heavily on telling the story of the decades of experience the team possesses while highlighting its unique land stewardship approach.

Aimed at educating landowners on the benefits of using their land for renewables and industry entities about the value of partnering with Freestone, the website serves as an introduction to Freestone and a foundation for the young company to build upon as it grows.

Additionally, DG+ wrote and designed leave-behind sales collateral for Freestone to further communicate their services.

Results

“As a start-up company in a competitive industry, it was important for us to establish a web presence that lends credibility to the decades of experience our team of energy experts has, in addition to setting us apart. DG+ was able to achieve that and more with a stunning website that speaks to who we are now, while leaving room for us to build upon as we evolve and grow as a company.”

Jamal Batar
Vice President of Development
Freestone RenewablesFreestone Renewables
CONTACT

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Freestone Renewables

DG+Design helped Freestone Renewables establish their brand through a new website that includes fresh design, branding, and messaging.

quote symbol

“As a start-up company in a competitive industry, it was important for us to establish a web presence that lends credibility to the decades of experience our team of energy experts has, in addition to setting us apart. DG+ was able to achieve that and more with a stunning website that speaks to who we are now, while leaving room for us to build upon as we evolve and grow as a company.”

Jamal Batar
|
Vice President of Development
About Freestone Renewables

Freestone Renewables is a renewable energy developer focused on solar, energy storage, and wind. They balance renewable development and land stewardship and partner with landowners, best-in-class developers, EPCs, utilities, municipalities, and C&I customers to power the clean energy transition. They are a privately owned, well-funded entity, supported by Apollo Global Management as an equity investor.

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Challenge

After years operating as Freestone Midstream, an integrated water midstream and water management company focused on acquiring, developing, and operating top-tier water assets for the onshore US energy industry, the team of energy industry veterans behind it decided to make the transition to renewable energy. In 2020, they formed Freestone Renewables, a renewable energy development company with a focus on land stewardship. With this transition, the leadership team needed a new website to communicate their new services to a new target demographic.

With nothing more than a logo and a vision, they enlisted the help of DG+ to bring their brand and story to life.

Solution

After a series of internal interviews, competitive analysis, and strategy sessions, DG+ crafted a messaging foundation and brand design to create the Freestone Renewables website. As the company is in its early stages, DG+ leaned heavily on telling the story of the decades of experience the team possesses while highlighting its unique land stewardship approach.

Aimed at educating landowners on the benefits of using their land for renewables and industry entities about the value of partnering with Freestone, the website serves as an introduction to Freestone and a foundation for the young company to build upon as it grows.

Additionally, DG+ wrote and designed leave-behind sales collateral for Freestone to further communicate their services.

Results
quote symbol

“As a start-up company in a competitive industry, it was important for us to establish a web presence that lends credibility to the decades of experience our team of energy experts has, in addition to setting us apart. DG+ was able to achieve that and more with a stunning website that speaks to who we are now, while leaving room for us to build upon as we evolve and grow as a company.”

Jamal Batar
|
Vice President of Development
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CONTACT

Let's discuss your next project.

Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!