Evolectric’s mission is to advance global electrification by enabling and providing services and products that unlock current and new electrification technologies to underserved markets. They partner with in-house teams at both the start-up and established business levels to create customized electrification strategies to support at any stage in the process.
As a new, growing company, Evolectric's management team did not have the internal resources or time to create a marketing foundation for the company. They needed to define their target audience, key messaging, and build initial brand resources - including a new website.
DG+ worked closely with Evolectric's founders to create a messaging strategy for each of their target segments. This process included in-person and phone interviews, market research, and competitive analysis. Their new website is now the company's hub for thought leadership content as well as a sales resource that they can leverage as they grow into new markets.
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