Case Study

Zero Emission Transportation Association

DG+Design helped ZETA successfully launch a new member-driven organization and scale its national presence through press outreach, website redesign, social media activity, and targeted public awareness campaigns.

About

The Zero Emission Transportation Association (ZETA) is a public interest non-profit with over 50 member companies advocating for 100% electric vehicle (EV) sales by 2030. As a diverse, non-partisan coalition ZETA coordinates public education efforts and federal policy development to promote electric vehicle adoption with the goals of creating electric vehicle manufacturing jobs, better serving consumers, improving air quality and public health, and significantly reducing carbon pollution.

Challenge

ZETA launched in November 2020 with the mission of supporting 100% EV sales by 2030. In order to accomplish the ambitious goal of decarbonizing the US transportation sector in just a decade, ZETA focused its efforts in two distinct avenues: (1) developing and advocating for national policies to support domestic EVs growth and adoption and, (2) educating the public about the numerous benefits of EVs. ZETA called on DG+ to support its initial launch and to subsequently grow public and political awareness about the benefits and urgency of an all-electric future.

Solution

The DG+ team began working with ZETA prior to its 2020 launch in order to build a strong foundation to support its lofty goals. The first phase of the launch entailed developing a comprehensive press kit and supporting materials including brochures, infographics, website design, and shareable collateral. The second phase entailed honing the “ZETA voice” through key messaging and positioning, which helped streamline their external communications and support their rapid internal growth. The latest phase has included a website refresh to improve usability and scalability, a highly targeted public awareness campaign, and continued press and communications support as their target issue gains traction on the national stage.

Results

ZETA has become the central hub for policymakers and their staff for reliable information pertaining to all things EV-related

Growth from zero to 8,500 organic advocates across the country

3,000+ unique monthly website visitors

"From launch to expanding as an organization, DG+ has been a part of the team every step of the way. Building and establishing ZETA's brand would not have been possible without DG+!"

Dan Z.
Director of Communications
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