Case Study

Distributed Solar Development

Through site photography and video, sales collateral, and marketing strategy, DG+ has helped DSD grow into a commercial solar market leader.

About

Distributed Solar Development (DSD) is transforming the way organizations harness clean energy. With unparalleled capabilities including development, structured financing, project acquisition and long-term asset ownership, DSD creates significant value for its commercial, industrial and municipal customers and partners. Backed by world-leading financial partners like BlackRock Real Assets and rooted in its founding at GE with a 120+ year legacy of innovation, the DSD team brings a distinct combination of ingenuity, rigor, and accountability to every project it manages, acquires, owns and maintains.

Challenge

As a “one-stop shop” for large-scale, custom solar and energy storage solutions, DSD gets a lot done with a slim, agile team. After being newly reestablished as DSD in 2019, the company needed a boost to build up its marketing content and reach new audiences.

Solution

To support DSD’s efforts to expand its customer base and brand awareness, DG+ worked hand-in-hand with the company's marketing team and other agency partners to create client case studies, collateral, presentation, materials, and other rich content. DG+ also produced a portfolio of beautiful photos and videos to document DSD’s projects and showcase client success stories, such as the two below.

Video: IKEA Customer Testimonial
Video: Change in the Air Campaign

Results

30+ sites with photo and video

20+ pieces of customer-facing sales collateral

2 branded videos

"We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience."

Meghan G.
Head of Marketing
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