Case Study

Distributed Solar Development

Through site photography and video, sales collateral, and marketing strategy, DG+ has helped DSD grow into a commercial solar market leader.

Photo and Video

Sales Enablement

About

Distributed Solar Development (DSD) is transforming the way organizations harness clean energy. With unparalleled capabilities including development, structured financing, project acquisition and long-term asset ownership, DSD creates significant value for its commercial, industrial and municipal customers and partners. Backed by world-leading financial partners like BlackRock Real Assets and rooted in its founding at GE with a 120+ year legacy of innovation, the DSD team brings a distinct combination of ingenuity, rigor, and accountability to every project it manages, acquires, owns and maintains.

Challenge

As a “one-stop shop” for large-scale, custom solar and energy storage solutions, DSD gets a lot done with a slim, agile team. After being newly reestablished as DSD in 2019, the company needed a boost to build up its marketing content and reach new audiences.

Solution

To support DSD’s efforts to expand its customer base and brand awareness, DG+ worked hand-in-hand with the company's marketing team and other agency partners to create client case studies, collateral, presentation, materials, and other rich content. DG+ also produced a portfolio of beautiful photos and videos to document DSD’s projects and showcase client success stories, such as the two below.

Video: IKEA Customer Testimonial

Video: Change in the Air Campaign

Results

30+ sites with photo and video

20+ pieces of customer-facing sales collateral

2 branded videos

"We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience."

Meghan G.

Head of Marketing

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