Power Innovations International (Pii), a subsidiary of LITEON, leverages global production capabilities and deep technical expertise to deliver high-quality, exceedingly reliable, and exceptionally versatile EV charging and power management solutions.

Pii came to DG+ with a solid marketing foundation and brand strategy developed by a knowledgeable internal team. However, they needed support to amplify their presence and credibility in an increasingly competitive market. Pii’s goal was to engage their audience through meaningful, informative content that demonstrated their expertise. They recognized multiple opportunities to elevate their identity:

• Strengthen digital presence: Pii had clear value propositions, but without blogs, thought leadership, or press coverage, they remained hidden from potential customers. While Pii maintained a strong physical presence through industry events and trade shows, they needed an equally robust digital presence to attract new business.
• Build credibility: Despite recent successes — including new certifications and key partnerships — Pii lacked the communications and design resources to showcase their milestones and develop complementary thought leadership. 
• Drive brand awareness: Pii is more than an EV charging solutions provider, but they struggled to tell their full story. Their offerings extend across power management, are complemented by outstanding service capabilities, and are backed by major players like EVSTAR. Pii needed to communicate its differentiators more effectively and more clearly.

Unify messaging and design: With no in-house design team, Pii's marketing and sales collateral lacked a consistent voice and style. Alignment in messaging and design was needed across digital assets, printed materials, and trade show displays in order to enhance their brand identity and communication efforts.

DG+ leveraged its deep understanding of the EV industry to assemble a cross-functional team spanning communications, design, and marketing. This team quickly and effectively elevated Pii’s industry presence and reinforced its brand authority. They continue to refine and expand Pii’s voice to adapt to evolving industry trends and opportunities. Our ongoing collaboration includes:

Communications

• Press kit: DG+ conducted interviews with Pii’s subject matter experts to craft press kits containing profiles on their internal subject matter experts and highlighting Pii’s unique value propositions. This enables Pii to secure timely media coverage that accurately reflects their differentiators.

“Uptime is a major challenge in the EV charging space. LITEON creates semiconductors for datacenters and super computers, and Pii uses these ultra-reliable parts in their chargers. We aimed to amplify these unique features that set them apart in the industry.” - Daniel Jones, Marketing and Communications Manager‍

• Press engagement strategy: As a specialized cleantech PR firm, DG+ implemented a proactive communications strategy to obtain media coverage of key company and product milestones and ensure a narrative shaped around Pii’s business goals.

Content marketing

• Thought leadership content: DG+ created a series of short-form thought leadership pieces showcasing Pii’s expertise in EV charging, boosting credibility and search visibility among potential leads. Additionally, DG+ supported the development of internal newsletters, ensuring stakeholders stay informed and aligned on company goals.

Design

• Brand-aligned visuals: DG+ built out a suite of social graphics and marketing materials to enhance Pii’s digital presence. These versatile assets, including LinkedIn banners, infographics, and ads for social and digital platforms, ensure a recognizable brand experience across all touchpoints and simplify the deployment of timely content.
• Event marketing: DG+ crafted physical assets including brochures and event booth displays to boost Pii's visibility at industry events. These new brand-aligned materials ensure Pii stands out, attracting new customers at three tradeshows to date. 

Through its tailored approach as a cleantech marketing agency, DG+ helped position Pii as an EV charging leader, ensuring a lasting impact across digital and industry touchpoints. DG+’s collaboration with Pii continues to evolve as the company invests in their industry presence. As Pii grows, DG+ will continue to ensure they leave a lasting impression on website visitors, trade show attendees, and other industry stakeholders.