Case Study

Pivot Energy

Pivot Energy called on DG+ to support their marketing strategy generally and their content marketing development specifically due to our extensive experience in the clean energy industry.

About

Pivot Energy is a national solar provider that develops, finances, builds, owns, and manages solar and energy storage projects. Pivot offers a distributed energy platform that includes a range of services and software aimed at serving the full solar ecosystem. Pivot operates on a triple bottom line basis, measuring success by the positive impact on people, the planet, and profit.

Challenge

Being a national leader in the development of onsite solar projects and community solar projects keeps the in-house Pivot Energy marketing team very busy. Creating and managing the level and quality of content that allows Pivot to remain at the top of a competitive field is demanding, especially when content is just one piece of their overall marketing strategy. While there are a number of content marketing agencies around, the Pivot marketing team found that it took months to get them up-to-speed on how to write for solar clients. The need for a firm with direct industry experience inspired them to reach out to DG+.

Solution

In search of qualified external marketing support, Pivot Energy called on DG+ because of our extensive experience in the clean energy space. Our existing industry knowledge facilitated streamlined workflows and ensured top-quality content in the form of blogs, flyers, lookbooks, email campaigns, and updated website messaging for their cloud-based community solar software solution, SunCentral.

Results

Doubled inbound leads through content marketing support

20+ blogs delivered for content marketing strategy

Launched new website for the company's software solution, SunCentral

"Solar is a complex industry, and for outsiders, it takes months, sometimes years of training before they start to understand its nuances. Since DG+ doesn't have to spend time learning all the complexities of your product, they can hit the ground running supporting your unique value propositions."

Melanie K.
VP, Marketing
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